Upstream and downstream together! OLED TV is unstoppable

· The future shows that self-luminous era LCD technology has dominated the entire TV market for more than a decade, and the size of the liquid crystal display market has also increased by more than ten times from its original size. However, as we all know, the current development of the LCD market has become saturated, and the entire LCD ecological chain has also been sufficiently improved, indicating that the industry continues to inject new vitality. Among them, the self-luminous display technology, led by OLED, is gradually emerging, showing the strength of replacing LCD technology.

Why OLED TV popularity is overwhelming?
The self-illumination meaning of the TV is not just the change of the backlight module. We all know that the LCD itself does not emit light and needs the support of the backlight module. Therefore, light leakage is inevitable, and the screen cannot show true black. Brings screen smears, poor color performance and other natural flaws. At the same time, since there is no need for backlight system support, the structure of the self-luminous TV is very simple, and in the form of the fuselage can also achieve the ultimate ultra-thin in the true sense.


OLED technology can achieve self-luminescence at each pixel

Although OLEDs, QLEDs, and Micro LEDs are all self-emission technologies, QLEDs are expected to be realized in 4 to 5 years due to a number of uncertainties and imperfect processes. Micro LED technology has been demonstrated by many manufacturers. Models, but still face the problem of full-color, production yield, and consistency of light-emitting wavelengths, it may take some time before the official mass production of products. OLED is the only self-illumination technology that is currently on the ground, and its performance advantage is very significant.

The most mature self-emission technology is not OLED
There is no doubt that OLED is the most mature and reliable self-luminous technology at present, and the success of OLED technology has long been confirmed in the high-end TV market. At the same time, in addition to LG Display, in addition to LG Display, mainland panel maker BOE and Japanese panel maker JDI are also actively deploying large-sized OLED panels. With the joint efforts of the upstream and downstream, the development prospects of OLED technology have become more and more clear.
· OLED TVs in line with consumer upgrades In the fierce market competition in the TV industry, price wars have become the norm for manufacturers to seize market share. This situation is particularly serious in the low-end market where products are highly homogenized. For consumers, the spending power and consumption concept are also changing. After all, TV is not a consumable product. Users are now more interested in better quality when they purchase TV products. The high-end trend of TV is being accepted by the market step by step, and has also become the breakthrough direction of the entire industry.

The high-end trend of TV is being accepted by the market step by step
From this point of view, the landing of OLED technology has great significance for the development of the color TV industry, prompting the TV industry to upgrade from traditional price wars and promotional campaigns to high-end and high-quality products. OLED TVs, due to the characteristics of pure black, true colors, ultra-wide viewing angles, and healthy eye protection, have demonstrated technological advantages that LCDs cannot match, and have also been favored by a wide range of high-end users.

OLED TVs will not be distorted even at extreme angles
There is no doubt that the rise of the middle class has a very strong demand for personalized products. Among current display technologies, only OLED technology can meet the needs of these high-end user families. Whether it is wallpaper television, screen sound television, or art television, it needs to be based on OLED technology. Because it has many exciting physical features, it also brings more possibilities for TV product development.

OLED technology has brought many possibilities for the development of television products (the picture shows the principle of screen sound technology)
What OLED technology pursues is to lead us into the DOT (Display Of Things) era, so that the display will no longer infiltrate people's daily life in an independent form of existence, but will also extend to everything that people can see, such as curtains, Tables, chairs, lamps, clothes, and even the skin can all be the carriers of display. It can be said that the emergence of OLED technology brings many possibilities for the future display, and also conforms to the current overall environment for consumer upgrades.
· TV manufacturers to lead OLED TVs to become popular From the current terminal market, we can also see that OLED TVs have begun to gradually occupy the high-end television sector, and more and more brands have launched OLED TVs. In addition to LG, Chinese manufacturers Skyworth, Konka, and Changhong are trying hard to promote OLED TVs. Philips, Metz, Grundig, Vestel, and Olufsen in Europe, and Panasonic and Toshiba in Japan also use their OLED TVs as flagship models.

Many TV makers join OLED display camp
The most exciting news for the OLED industry is that Sony officially returned to the OLED camp early last year. The Sony A1 OLED TV with screen sound field technology and a breakthrough in traditional design has received strong response, and has achieved good results in the high-end market. Achievements. By 2018, Sony continued to introduce new, more family-friendly OLED TVs, enough to see Sony's emphasis on the OLED TV market.

In 2018, Sony continues to introduce the more affiliated OLED TV A8F
At the just-concluded AWE exhibition, Sony announced that the starting price for A8F OLED TVs was only 15,999 yuan. It can be seen that the current prices of OLED TVs have been further lowered, and the industry competition has become increasingly fierce. In 2018, consumers can purchase OLED TV products at more affordable prices. After the threshold is lowered, the attractiveness of OLED TV products will be further enhanced, and the road to popularization has become irreversible.

The road to OLED technology has become irreversible
It can be seen that OLED TVs are becoming more familiar to many consumers at home and abroad, and the penetration rate has also been steadily rising. At present, LG Display is working hard to increase the production capacity of OLED TV panels to meet the needs of the high-end market. With the continuous increase in production capacity, the price of OLED TVs is gradually falling. The old liquid crystal technology is limited by various influences and can no longer follow the requirements of the new era.

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